Our Story
About Apex Motors
Johannesburg's premier destination for premium, performance, and luxury vehicles. Founded on the belief that buying a car should be an extraordinary experience.
Est. 2008
Built on a Passion
for Exceptional Cars
Apex Motors was founded in 2008 by Sebastian Hartmann, an automotive enthusiast who had spent two decades working with Europe's finest marques. Frustrated by the gap between the quality of vehicles available and the quality of service in the South African market, he set out to create something different.
Starting with a carefully curated selection of 12 vehicles in a modest Sandton premises, Apex Motors quickly built a reputation for honesty, expertise, and an unwavering commitment to quality. Word spread. The inventory grew. The showroom expanded.
Today, Apex Motors occupies a purpose-built 4,000m² showroom and has facilitated over 2,000 premium vehicle transactions — with a client satisfaction rating that consistently exceeds 98%.
What We Stand For
Our Values
Integrity First
Every vehicle is honestly represented. Transparent pricing, full disclosure on vehicle history, and no hidden fees — ever.
Uncompromising Quality
Our 150-point inspection rejects more vehicles than it accepts. Only the finest examples enter our showroom floor.
Client-Centred Service
Your satisfaction extends beyond the sale. We build lifelong relationships, not single transactions.
Global Reach
We source vehicles internationally, giving you access to rare models and specifications not available through traditional channels.
18 Years of Excellence
Our Journey
Apex Motors founded in Sandton with 12 vehicles
Expanded to 4,000m² dedicated showroom facility
Launched certified pre-owned programme
Introduced electric vehicle collection
Reached 2,000 satisfied clients milestone
Expansion to Johannesburg North and Cape Town
Visit Us
Come Experience the Apex Difference
Our showroom is open Monday to Friday, 08:00–18:00, and Saturday 09:00–16:00. Sunday visits are by appointment.
Contact Us